Trade Only. Manufacturer & Sole Importer to Southern African Gun Stores +27 21 945 2160 +27 21 948 8308 cape@bushill.co.za
Bushill RSA
Bushill RSA shooting and hunting equipment
Our story

A family-owned supplier to the Southern African shooting and hunting trade.

Our story started in 2008 with father and son and a discussion around a hunting fire. We look back over the years to 2008 and are thankful and blessed to have more than 400 Dealer clients, who on-sell to tens of thousands of end user customers; and a supplier network of family-owned business both in RSA and abroad who share our passion for precision and simplicity, and our value system; and an amazing and highly skilled team in the two Bushill factories who design, make, organise, sell and follow through.

Bushill RSA operations and equipment

Precision and Simplicity

As in shooting, business precision comes from getting the fundamentals right and eliminating the unnecessary.

At Bushill, we believe the best equipment does exactly what it is meant to do — exceptionally well. Precision is about more than accuracy. It is about thoughtful design, careful material selection and attention to the small details that ultimately determine how something performs. Simplicity is about removing what is unnecessary, leaving behind equipment that is intuitive, dependable and fit for purpose.

These two principles guide the products we choose, the products we develop, and the way we do business.

The Bushill family

Three roles, one promise to the trade.

Dealers who stock Bushill RSA get exclusive brands, dependable supply and best value.

  1. Alignment

    In precision shooting, alignment brings the shooter, armament, sights and target onto a common axis. At Bushill, alignment begins with understanding our market — knowing our customers, the businesses they run, the disciplines they pursue and the equipment they depend on. But alignment also means ensuring that what we do remains true to what we value. We seek to conduct our business with integrity and respect — towards our customers, suppliers, employees, partners, shareholders, family, other people and God’s Creation. It means doing the right thing even when no one is watching, treating people with dignity and professionalism, and making decisions with the long term in mind. And taking responsibility for our work and our mistakes.

  2. Discipline

    Precision is rarely accidental. It is built through discipline — doing the fundamentals correctly, practice, consistently and without shortcuts. It is an approach we value at Bushill: innovation, attention to detail, respect for the craft and the determination to get things right.

  3. Quiet Eye

    Before the perfect shot breaks, there is a moment when everything becomes still and attention settles entirely on the target. Shooters know it as the quiet eye. For us, it represents clarity of purpose — filtering out distraction, focusing on what matters and making deliberate choices.

  4. Follow-Through

    The shot does not end when the trigger breaks. Good shooters maintain position, focus and control through the shot. We see follow-through in much the same way: stand behind what you do, remain committed after the decision has been made, see things through properly, and take responsibility.

Serving the trade from two provinces.

Sales and warehousing for retail store clients across South Africa and neighbouring countries.

Cape Town

Head Office & Sales

Gauteng

Sales Office